H&H 3rd in VA’s consulting survey



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Thursday, January 17, 2008

H&H has been placed third in Veckans Affärer’s survey Sweden’s Best Consultants 2008, in the category PR and communications agencies. 

The differences between Kreab, JKL and H&H, which are the top ranking firms, came down to hundredths of a point, but there was a greater gap between these and the fourth placed company. The study can be seen as a brand survey for consultancies. This is the seventh year that it has been carried out.

In its report, Veckans Affärer writes: “The new No. 3 [H&H] has won its place on the podium entirely on its own merits and, according to VA’s sources, has worked hard to achieve a reputation equal to that of JKL and Kreab. This is also reflected in its overall mark. All three achieved marks of above 4.9.”

H&H's CEO, Martin Petersson, comments: “We are pleased to have continued our advance in Veckans Affärer’s survey of how managers rank the quality of PR companies. Particularly since we are considerably younger than our top competitors, have a more specialised orientation and a less visible business. We see the ranking as proof of our striving for quality and our continued endeavours to create superior value for our clients.”   

The survey was published in  Veckans Affärer nr 1-3 2008 www.va.se Snapshot of www.va.se   (17 January 2008).

Companies were marked on a scale of 1 to 7. They were judged by 532 decision-makers in large Swedish enterprises.

Overall score

Rank Company Total score Trend
1 Kreab 4,98 -
2 JKL 4,95 +
3 H&H 4,91 +
4 Prime 4,63 +
5 Springtime 4,52 +

Average for 13 agencies:    4,38

H&Hs individual score

Area H&H rank H&H score Winner Score
Confidence 2 5,00 Kreab 5,15
Customer focus 4 4,71 Kreab 4,82
Competence 2 5,03 JKL 5,17
Results 2 4,92 Kreab 4,94
Total score 3 4,91 Kreab 4,98

Percentage inclined to buy

Would conceivably engage the consultancy

Rang Consultancy Yes Maybe
1 JKL 26 32
2 H&H 22 37
3 Springtime 21 39
4 Prime PR 21 31
5 Kreab 17 38
Average for 13 agencies 13 28

Updated 1/24/2008 1:59 PM

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